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All Journal Informatika Mulawarman JURNAL REKAYASA TEKNOLOGI INFORMASI Dinamisia: Jurnal Pengabdian Kepada Masyarakat SINTECH (Science and Information Technology) Journal Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Buletin Ilmiah Sarjana Teknik Elektro Just TI (Jurnal Sains Terapan Teknologi Informasi) Buletin Poltanesa Jurnal Informatika Polinema (JIP)
Wahyuni Eka Sari
Politeknik Negeri Samarinda
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Library & Information Science Social Sciences Other

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Journal : Dinamisia: Jurnal Pengabdian Kepada Masyarakat

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Peningkatan Branding Produk Untuk Promosi UsahaMikro Kecil Menengah (UMKM) Irwansyah; Muchamad Zainul Rohman; Wahyuni Eka Sari
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 6 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i6.5357

Abstract

The branding of a product or service is now more creative. One of them is using video. The right video can give potential buyers a positive perspective. However, there are obstacles in making attractive branding with videos, namely the ability to package attractive videos such as editing sound and images, dubbing and adding text. Another obstacle is the distribution of the video itself. Video creation sometimes requires applications with large resources. Meanwhile, as micro, small and medium enterprises (MSMEs), it is still rare to have computers with high enough specifications. As a solution to this problem, community service activities were carried out by the Samarinda State Polytechnic team to MSME owners in the city of Samarinda using the Kinemaster. The implementation of this activity is carried out for one day to meet face to face with online mentoring for one week. The method of implementation is carried out by lectures, practices, discussions and questions and answers. This intensive service was given to 35 participants. A total of 28 participants succeeded in making business product branding videos with a duration of 1 to 2 minutes
Co-Authors Ahmad Rofiq Hakim Annafi Franz Annafi’ Franz Dawamul Arifin Eko Junirianto Eny Maria Geofani Fatur Perdana Ida Maratul Khamidah Irwansyah Karim, Syafei Karyo Budi Utomo Liza Chairunnisa Muchamad Zainul Rohman Muhammad Aji Pangestu Muslimin B Muslimin Muslimin Natalia Bunga Kambuno Nisa Rizqiya Fadhliana Nurhidayat Subagio Putri Eva Damayanti Putu Sugiartawan Riska Haruna Ronaldo Pascalis Naro Selvia Rani Yulianto Yulianto Yulianto Yusni Nyura